Money Matters

There comes a time in every freelance photographer’s career when they realise they’re doing better work—but still charging the same as they did three years ago. You’ve improved. Your photos are sharper, your clients are happier, and your calendar is fuller. But your income? It’s stayed exactly where it was. You know it’s time to […]

From the outside, running a photography business can look almost effortless—show up, click a few buttons, send the photos, collect the payment. But we all know the reality is very different. Behind every beautiful gallery is a list of hidden costs that most people, including many clients, never think about. And that matters. Because if

For photographers, word of mouth is pure gold. You can advertise yourself as much as you want, but referrals bring in warm leads from people who already trust you, who are excited to work with you, and who often skip over the “shopping around” phase. Sadly, though, referrals don’t just magically happen. They come from

We all know upselling has a bad reputation. For many photographers, the word itself brings to mind pushy sales tactics, awkward conversations, or guilt-inducing pitches. But upselling doesn’t have to be any of those things. When done well, it is actually a service to your clients. It helps them get more of what they want,

One of the trickiest decisions photographers face when setting prices is this: Should I charge by the hour or by the project? Both approaches have their advantages—and their headaches. And the right answer often depends on your niche, workflow, and even the kind of clients you’re working with. Let’s break it down so you can

Ask ten photographers whether you should publish your prices online, and you’ll get ten different opinions. Well, to be honest—ask ten photographers about anything involving money, and you’ll probably get only total silence. But that’s not the point. It’s a surprisingly emotional topic—and one that can genuinely impact how many inquiries you get, the quality