Marketing & Branding

When photographers think about marketing on social media, their minds usually go straight to Instagram or Facebook. But there’s one platform that’s often forgotten or overlooked—and yet, it can make a real and surprisingly big difference for your online presence. That platform is Pinterest. Pinterest used to be a place for recipes, home decor, or […]

Like it or not, social media has become an essential part of working as a freelance photographer. And if you’re a photographer trying to build your brand online, you’ve probably felt a bit overwhelmed—maybe even annoyed—by all the social media advice out there. “Be everywhere!” they say. “Post every day!” And sure, you know you

Many photographers love the art but loathe the marketing. The idea of ‘selling yourself’ can feel fake, overwhelming, or even embarrassing. But here’s the truth: marketing your services is a necessity—a must. You can be the best wedding photographer in the country, but if people don’t know you, you’ll end up shooting friends-and-family gigs on

A marketing strategy is a crucial part of running a successful photography business. Every photographer knows that capturing stunning images is only part of the challenge. But to build a thriving business, you also need to get your name out there and attract clients. In other words, great photography needs to be paired with great

Why Email Marketing Matters for Photographers Most photographers focus on social media to promote their work, but platforms like Instagram and Facebook constantly change their algorithms. Your posts might only reach a small percentage of your followers. An email list, on the other hand, gives you direct access to potential clients. Unlike social media, email

Facebook and Instagram Ads are probably still the best options for freelance photographers. Running an ad can seem overwhelming, but once you understand the process, it becomes a powerful tool for growing your photography business. This step-by-step guide will walk you through setting up your first Meta ad—from choosing the right objective to tracking your

When it comes to professional photo editing and post-production, Adobe products like Photoshop and Lightroom are the undisputed industry standards. There’s no denying that 99% of freelance photographers rely on these tools as their go-to software for editing, retouching, and managing their workflow. However, in the fast-paced world of freelance photography, there’s another tool that

When it comes to growing a photography business, the opportunities close to home are often the most accessible and rewarding. Local marketing isn’t just about attracting clients; it’s about building trust, relationships, and a reputation within your community. Whether you’re starting out or looking to expand your reach, focusing on your immediate area can be