Finding Clients

How to attract and keep clients

Photograph of a hairstylist arranging an elegant updo embellished with delicate decorative pins in a professional studio.

Collaborating With Other Small Businesses: Win-Win Partnerships for Photographers

Why Bother With Collaborations? You don’t always need more marketing. You need more connection. Other small businesses—just like you—are trying to stay visible, stay relevant, and hopefully stay solvent. Most of them aren’t hiring ad agencies or influencers. They just need help, often don’t know where to start, and would be glad to trade value […]

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Finding Clients, Starting Out
Close-up of boat anchor and chains with ocean and sailboats in the background.

Creating a Photography Package Clients Can’t Resist

When you’re starting out as a freelance photographer, one of the smartest moves you can make is to offer clear, well-designed packages. Why? Because great packages do more than just list your prices — they simplify decision-making, highlight your value, and help clients feel confident booking you. Even more importantly, packages help filter your clients.

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Finding Clients, Money Matters
Hands using a digital map on a tablet in an urban setting at night, illustrating navigation and technology.

Google Business Profile Setup & Optimization: Get Found in Local Search

Being visible on Google Maps and in local search results is one of the easiest—and free!—ways photographers can attract new clients. A polished Google Business Profile not only helps people find you, it also builds trust and credibility at a glance. When someone’s searching for “photographer near me” or “wedding photographer in [your city],” you

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Finding Clients, Marketing & Branding
Close-up of a woman in distress with eyes closed and hands in hair, expressing anxiety.

How to Handle Difficult Clients Without Burning Out (And Burning Bridges)

Let’s be honest: not every client is a dream. Most photographers have been there a client who seems lovely at first, but soon the red flags appear. Ideal job today, nightmare tomorrow. Maybe it’s endless emails, last-minute demands, unrealistic expectations, or resistance to paying on time. Difficult clients can drain your energy, test your patience,

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Finding Clients, Mindset & Motivation
chairs, meeting, workplace, business, presentation, seminar, armchair, board, company, conference, corporate

Corporate Photography: From Boring Headshots to Engaging Brand Images

Corporate photography sounds boring. And most of time – yes it is. It has long been associated with stiff, lifeless headshots and bland office imagery. Fortunately for us – freelancers – today’s businesses demand more—dynamic, engaging visuals that reflect their brand, culture, and professionalism. Whether you’re shooting polished executive portraits, capturing a team in action,

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Finding Clients, Starting Out