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How to Market Your Photography Without Feeling Like a Salesman

Many photographers love the art but loathe the marketing. The idea of ‘selling yourself’ can feel fake, overwhelming, or even embarrassing. But here’s the truth: marketing your services is a necessity—a must. You can be the best wedding photographer in the country, but if people don’t know you, you’ll end up shooting friends-and-family gigs on

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Marketing & Branding
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Should You List Your Prices on Your Website? Pros and Cons

Ask ten photographers whether you should publish your prices online, and you’ll get ten different opinions. Well, to be honest—ask ten photographers about anything involving money, and you’ll probably get only total silence. But that’s not the point. It’s a surprisingly emotional topic—and one that can genuinely impact how many inquiries you get, the quality

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Money Matters
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The 6 Best Website Builders for Photographers

Your website is your shop window—it’s where potential clients get their first impression, browse your portfolio, and decide if you’re the right photographer for them. Not long ago, building a professional website was a technical challenge that many entrepreneurs and especially busy freelance photographers outsourced to expensive webdesigners. Today, thanks to modern website builders, creating

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Starting Out
A vintage camera bundled with one hundred euro banknotes, symbolizing financial value.

Stop Underselling Yourself: A Simple Guide to Pricing Your Photography

Let’s be honest—for many photographers, pricing is one of the most frustrating parts of the job. It’s the part where creativity collides with money, and that’s rarely a comfortable mix. And let’s not forget the little voice in your head whispering: “Am I really worth that much?” Your rates aren’t just random numbers—they should reflect

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Money Matters
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5 Legal Protections Every Photographer Needs (and Where to Get Them)

Most photographers focus on cameras and clients but ignore contracts and legal safeguards. A missing contract or misused image can lead to lost money, legal headaches, or even lawsuits. Even if you’ve never had a problem before, one unexpected issue can change everything. This post covers the 5 essential legal protections every photographer should have—and

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Contracts & Legal
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How to Photograph Events

Event photography is one of the best ways to break into the freelance world. It pays well, offers plenty of work opportunities, and gives you the chance to capture meaningful moments. But let’s be honest—it’s not always easy. Events are unpredictable, lighting can be terrible, and clients expect you to deliver stunning photos no matter

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Starting Out