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For photographers, word of mouth is pure gold. You can advertise yourself as much as you want, but referrals bring in warm leads from people who already trust you, who are excited to work with you, and who often skip over the “shopping around” phase. Sadly, though, referrals don’t just magically happen. They come from

We all know upselling has a bad reputation. For many photographers, the word itself brings to mind pushy sales tactics, awkward conversations, or guilt-inducing pitches. But upselling doesn’t have to be any of those things. When done well, it is actually a service to your clients. It helps them get more of what they want,

One of the trickiest decisions photographers face when setting prices is this: Should I charge by the hour or by the project? Both approaches have their advantages—and their headaches. And the right answer often depends on your niche, workflow, and even the kind of clients you’re working with. Let’s break it down so you can